7 Ways to Increase Sales Using SEO

The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then it’s critical to have a strong search engine optimization (SEO) strategy in place.

It goes without saying that the world of E-commerce is cutthroat, and learning and implementing cutting-edge SEO techniques can give you the leg up you need to get noticed online, convert more prospects into loyal customers, and ultimately boost sales. But SEO is constantly evolving, and best practices change over time, so it can be difficult to know if you’re doing everything you can to increase sales with SEO.

If this has you feeling overwhelmed, then don’t fret: there are plenty of time-honoured techniques you can implement, and today you’ll learn some great tips about the best ways to use SEO to increase sales.

1. Be Keyword Clever

Keywords in SEO aren’t used the way they once were, but they’re still a crucial part of the equation. Without keywords, prospects might never find you when they go looking, and this is why keywords are the cornerstone of your SEO strategy.

Let’s say, for instance, that your business sells handmade fly-fishing lures. An obvious keyword phrase that you’re going to want to rank for is, well, handmade fly-fishing lures. However, there are other keywords and phrases that customers are surely using to locate products just like yours, and it’s up to you to determine what they are and to start implementing them in your:

  • Content
  • Web pages
  • URLs
  • Headings
  • Image descriptions
  • Metadata
  • Page titles
  • Emails

Google AdWords is a great place to start with keyword research, but there are plenty of other keyword planning tools out there you can use. Don’t forget about longtail keywords as well, because half of all search queries are four-plus words in length, there’s less competition for these phrases, and they have higher conversion rates. When you have the right keywords in your toolbox, they’ll help connect you with prospects who are looking to buy what you’re selling.

2. Create Stellar Content

Create Stellar Content

Keywords, however, are nothing without great content: instead, they’re nothing but a word salad. But content is more than just a vehicle for keywords, and instead it is a tool you can use to convert prospects, is something valuable you can offer customers, and is a shareable resource you can use to reach new audiences.

Here’s how content can work to increase sales: when prospects search the internet for information about a product or service similar to what you offer, they’ll come across social media posts, blogs, web pages, and other content that was designed to answer their questions, provide information, and otherwise facilitate a purchasing decision. When you work to have the best, most relevant, most engaging, and most authoritative content on the internet, prospects will find your brand before all others, and this gives you an opportunity to build relationships and convert leads into customers.

Great content comes in many forms, and your goal should be cultivating and creating content in a variety of them, including:

  • Blogs
  • Video (which can boost organic search results by 50 times more than text-based content)
  • Infographics
  • Podcasts
  • Animations
  • User-generated content
  • Guest blogs
  • Ebooks and whitepapers
  • How-to guides
  • Lists
  • Product reviews

Content is at the centre of inbound marketing, and when you have a robust inbound strategy in place and great content to drive it, then you’ll have customers knocking down your E-commerce door. However, it’s important to remember to optimize all your content with relevant keywords, and to ensure the keywords you use are pertinent to the piece and type of content you’re presenting.

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